Knock-off Alert

Knock-offs are a time-old tradition. The ethics of it can be debated and I, personally, am unable to judge.

A lot of work has been done in Europe to challenge the producers and buyers of knock-offs as LV, Chanel, Fendi, and Burberry saw the value of their brand decreasing. Now, if you’re seen with a knock-off in France, you can be given a very hefty fine.

However, leave it up to these producers to find a loop-hole: North American based designers. Today at school, a seller had an array of Michael Kors knock-offs (very poorly done) and Tory Burch knock-offs (so well done that you wondered if it fell of a truck). Gone are the days of Prada/Prado, colour schemes being off, Burberry horses facing the wrong directions, switching T’s for Fendi’s F’s, etc. Now you get the exact logo on your knock-off as was the case for the Tory Burch products.

As to whether or not I partook in the Tory Burch products, I plead the fifth. However, I am a huge fan of Tory Burch and it is good to know that now when I see teenagers and every person on the street with Tory Burch apparel, I will not feel bad at having missed out on an amazing sample sale. Some will be obviously fake (as some of the Dior and Chanel fakes out there) but some (like the ones I saw today) will leave us guessing. The final message though is that with such good quality fakes out there, Tory Burch will no longer be such a huge status symbol. It’s a shame as the products are beautiful but it was inevitable as the prices were so inaccessible.

I look forward to seeing how Tory Burch will challenge these vendors and what legal proceedings the US will undertake to protect their brands.

Till next time, wishing you the best of everything!

Champagne Moods

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